The example card has two layers, the address side having been added after the machine stitching on the the picture side. The woman on the card is Carola Toelle, a German stage and film performer. Here are
many more images of performers, callected by Jean Ritsema.
Another example of an embroidered card published by Kuzzer & Lehmann is shown
here
There are other K&L cards which are not embroidered and carry the full names without either of the logos that appear on the example.